Understanding that my target group is usually more receptive to copy with 1-5 words (instead of 40-100 words), each word must be as powerful as a sentence or paragraph, and have the ability to help create thought (start a thought process).
For this campaign, any visuals (images) will be used to support the strength of the few words used.
Word Bank(s)
Disaster, catastrophe, melt down, Fiasco, Elmore, accident, mishap
Nueclear disaster, nuke, Fry, Fried, crisp, Toast
Recovery, rescue, save, resolve, make safe, resume, return, restore, refresh, repair, reconfigure, Neutralize, counteract, defuse, deactivate
Lesser negatives, No, don't, avoid, Prevent, Anti, Un, stop, prohibit, obstruct, halt, cease
After, Post
Additional word research would be text abbreviations.
